Churchill Downs Technology Initiatives Company, which owns and operates ("Luckity", "we" or "us") respects your privacy. This Privacy Policy explains how we protect your privacy and the confidentiality of the information that you provide to us when you use the Luckity website and related services.


Personal Information (which you provide to us)

You may open an account with Luckity if you are at least eighteen (18) years old, (twenty-one (21) in some jurisdictions).

When registering a new account, Luckity is required to collect the following “Personal Information” in order to verify your identity, prevent fraud, and ensure that you are of legal age before you can use the site:

  • Your Name, Address, Date of Birth
  • The last 4 digits of your Social Security Number

In addition, depending upon how you choose to fund your account, Luckity may ask for the following:

  • Your bank or credit card account number

Luckity may ask you for your phone number for account verification and for special account safety circumstances. Luckity does not give out your Personal Information to any third party for uses not described as normal business operations.

Other Information (which we collect about you)

Luckity collects and analyzes the following Other Information about you when you interact with our online services:

  • Your domain name, IP address, and click stream history on our site.
  • Cookies on your computer placed there by Luckity and by our business partners.
  • Your e-mail address if you post messages on the Luckity forums, communicate with Luckity via e-mail, post messages within Luckity chat areas, and otherwise interact with Luckity via email.
  • Information about the pages you access or visit on our sites.
  • Information volunteered by you, such as survey information and/or site registrations.
  • Network traffic, in order to identify unauthorized use attempts to upload or change information, or otherwise cause damage or conduct criminal activity.

How We Use this Information

We may use your Personal Information to fulfill the purpose for which you provide it to us, including, but not limited to verifying your identity and to fulfill your wagering activity.

Luckity reserves the right to use your Personal Information in order to ensure that wagering activity on our site meets various state and federal laws and other statutory requirements. In addition, from time to time we may use your Personal Information to offer promotions and marketing offers to you; to assist you in enrolling in games, contests and promotions; to personalize your interactions within our site(s); and other uses which are generally limited to the use of our services. No Personal Information is shared with non-affiliated third parties without your written consent.

Personal Information may be disclosed to judicial or other government agencies in response to warrants, subpoenas or other governmental orders. Other possible circumstances may include, but are not limited to, (i) your request or authorization of such a disclosure in connection with the sale, assignment, license or other transfer of Luckity, (ii) to protect our rights, (iii) to protect the property or safety of the rights of our employees or others, and (iv) where needed for corporate audits or to investigate or respond to a complaint or security threat. You are hereby advised that in the event of a criminal investigation by state or federal authorities or regulatory inquiry pursuant to Luckity licenses, you waive any and all rights to account holder information and data in Luckity's possession, and you specifically authorize Luckity to disclose said data and information to law enforcement authorities. In this situation, you agree to release Churchill Downs Incorporated and its affiliated companies from any and all liability related to such disclosure, to the fullest extent permissible by law.

From time to time, Luckity may share Other Information we collect about you with third parties, in an aggregate and confidential form only, in order to assist with marketing or other business activities, including but not limited to, credit card payments, prevention of fraud, credit risk reduction or in compliance with OFAC. We would contractually require these companies to use your personal information only to provide a particular product or service to you or us, and do not authorize them to use your personal information for any other reason. All information collected by Luckity remains the exclusive property of Luckity.

Children's Guidelines

You must be at least eighteen (18) and in some instances twenty-one (21) to sign up for a Luckity account. The Luckity website is not directed to children under the age of thirteen (13) and we will not knowingly collect or use any information from any person identified as being under the age of thirteen (13).

Third-Party Sites

Luckity includes links to other websites whose privacy practices we do not control. Information you provide on another website is governed by the privacy policy of the operator of that site. These websites may have privacy policies and practices that differ from ours.

Third-Party Advertisers

We may use third-party advertisers to serve advertisements on Luckity websites. Our advertisers may use cookies, web beacons and other technologies to, among other things, to enable our advertisers to monitor the ads you have viewed on our site.

What We Do To Protect Your Privacy

To ensure site security and network performance, Luckity monitors all inbound and outbound network traffic in order to identify unauthorized attempts to upload and change information, or otherwise cause damage or conduct criminal activity. Unauthorized attempts to upload or change information or otherwise cause damage to this service are strictly prohibited and shall be punishable under applicable state or federal law.

We use SSL encryption to protect sensitive information during your online interactions with Luckity. We utilize procedures to protect confidential information off-line, as well. Generally, we restrict access to your Personal Information to employees who need the information to perform a specific task for you. Our employees use password-protected screen-savers to protect against loss when they leave their desk. The servers which hold personally identifiable information are maintained in a locked, secure hosting environment.

Ability to Access Personal Information

Any questions you may have regarding our Privacy Policy, the accuracy of your personal or non-personal information, or the use of your personal or non-personal information, or any requests that we correct, update, or remove your information in our databases, should be done so by following these steps:

Send a letter with your name, address, telephone number, and photocopy of your driver's license to the following address:

Luckity Information Request
P.O. Box 8510
Lexington, KY 40533-8510

A Luckity representative will follow up by mail or phone with you.

Opt-Out Policy for Luckity Solicitations

You may opt out of receiving advertising and general information e-mails from Luckity that are not associated with your account by contacting Luckity Player Services and specifying that you want to opt out, or unsubscribe, to receiving advertising and general information emails from Luckity.


This Privacy Policy is effective as of July 16, 2012. Luckity reserves the right to change this Privacy Policy at any time. Any material changes to this Privacy Policy will be mailed to the physical address of our players currently on file.

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